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What are you searching for?
Courts will decide if purchasing keywords for web traffic is a form of trademark infringement.
December 5, 2013
By: Jamie Matusow
Editor-in-Chief
Lush Cosmetics is currently in a legal dispute with Amazon UK over trademark infringement. Lush Cosmetics are not sold on Amazon’s site, but the company says that Amazon is buying advertising words related to Lush in order to drive online traffic to the site. If you search Amazon for Lush, competitor’s products will be shown – the beauty company claims that Amazon’s customers are being misled, and mistaking other products for Lush Cosmetics. The high court in the UK is expected to come to a verdict early next year.
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